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Published ArticleHow brand building and marketing can contribute to a successful IPO
At a time when the world economy is in gloom, a host of Indian companies have tasted unprecedented success.
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VideoGo to Market Strategies in Covid Times
repliCMO conducted a LIVE Masterclass with American Center, New Delhi & Nexus on May 28, 2020. Go to Market in COVID Times- Dissolving Dilemmas & Creating opportunities
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VideoDigital Marketing Masterclass with US Embassy & EMK Centre , Dhaka
US Embassy Dhaka, Edward M. Kennedy( EMK) center, Nexus and American Center New Delhi, hosted a masterclass with repliCMO on leading through Digital Marketing.
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Blog
The Prisoner’s Dilemma – to conform or to defect
These are times unprecedented and the concoction that will emerge post COVID era is anyone’s guess. The uncertainty today is compelling organisations, to step back and practise austerity in most of their endeavours. The dilemmas haunting the virtual boardrooms are manifold – revenue vs costs, expansion vs churn, acceleration vs status quo, demand generation vs
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BlogMove over millennials… the generation curious is here
The digital universe has overlapped and permeated into every nook of our tangible and intangible world. This has given rise to a whole new set of consumer behaviour and the irrefutable need to understand it. *Research says that the emerging digital behaviours are disrupting media, and giving organisations a framework for success. That’s not all.
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BlogAre you ready for the kill of the year?
No, we are not going hunting. Not literally. But like a hunter, every emerging tech business plans, prepares and strategically pursues its prey errr…. we mean its client. But when the time for the kill arrives, more often than not, the hunter is found wanting. Why? Our *studies show that even the most suave pitches
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BlogI want my due
Sitting in a fancy cabin with the glass door labeled “CMO” I felt unsure of my role and position. I was leading a function that was being constantly judged and undervalued. I was an expert in a function that was considered superficial and labeled as a cost centre rather than a value-adding function I knew
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Published ArticleCybersecurity threats in the financial world: What they mean for your brand
While the immediate cost of a cyberattack is the ransoms or business loss, in the long-term, these attacks can break the trust that a brand may have developed with its consumers over years. Besides existing customers, a cybersecurity breach could make potential consumers, partners and investors wary of the company’s ability to run its business safely.
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Published ArticleThe post-pandemic hyper-digital world needs more inclusive cybersecurity
There is a need to make cybersecurity much more accessible than it is today. And the onus is equally on CIOs, CISOs and CTOs to adopt marketing strategies that help them expand their footprint, create awareness, and connect with the end user.
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Published Article
Cybersecurity threats in the financial world: What they mean for your brand
While the immediate cost of a cyberattack is the ransoms or business loss, in the long-term, these attacks can break the trust that a brand may have developed with its consumers over years. Besides existing customers, a cybersecurity breach could make potential consumers, partners and investors wary of the company’s ability to run its business safely.
Read more +
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BlogEmerging tech is the future and the future is NOW
The universe has a new pace. A pace that is compelling us to review and reset our vision and priorities, setting stage for a new world order that is inevitable. But in these difficult times, lies an opportunity that must not be overlooked. The COVID-19 pandemic and its repercussions are a call-to-action for the emerging
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BlogCovid-19 is an opportunity for pharmaceutical companies to go beyond just medicines
Names of medicines like remdesivir, dexamethasone, and tocilizumab have slid into our lexicon over the last one year. Some of us may have taken these drugs, others might have bought them for family or friends, and many might have seen social media hunts for these much sought-after doses. But how many of us know who
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