Real estate is one of the biggest industries with the least technological advancement. However, proptech has been gaining momentum in the Indian market since 2013 with approximately USD 4.8 billion being invested in the Asia-Pacific real estate market. From acquiring meaningful leads and educating the target audience about proptech and its significance in today’s digital ecosystem to leveraging the media channels for optimum results, building long-term PR relations and weaving a market leader image, the obstacles proptech companies contend with are abound. Businesses with insightful and modern marketing IP will spearhead the revolution that the merger of technology and built environment entails.
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