As the globe hurls towards digitalisation at a neck-breaking pace, the cyber security threats and challenges that accompany this transformation continue to be unpredictable and omnipresent. Regional projections indicate that the APAC cyber security market, valued at about USD 61.4 billion in 2024, is expected to grow at around 15.6% CAGR to reach USD 146.3 billion by 2030, while in Europe (excluding MEA) revenues are projected to increase from roughly USD 49.1 billion in 2025 to USD 64.5 billion by 2030 (CAGR ~5.6%), and the Middle East & Africa region is forecast to expand from USD 16.8 billion in 2025 to USD 26.0 billion by 2030 (CAGR ~9.2%). This is a revolution, unprecedented.
All the micro universes such as Artificial intelligence and Machine learning, privacy and data protection, OT-IoT security, endpoint security, breach response and cloud security need to synchronise and collaborate to strengthen the cyber security matrix across the globe. There is, therefore, a need for marketing IP that will bridge the gap between the cyber security segments and also enlighten the end-user of the realities and possibilities of the cyber universe.
