The burgeoning fintech ecosystem is estimated to touch USD 2.4 billion by 2020 from a current USD 1.2 billion. Penetrating the traditional financial segment, standing out in an emerging marketplace, capturing the attention of relevant audience at an opportune time, projecting memorable content through the right channels and implementing an effective digital strategy are some of the challenges that fintech companies face. Start-ups as well as growth-stage organisations need to acquire the marketing IP to navigate through this nascent yet constantly evolving market in order to stay atop their game.