As the globe hurls towards digitalisation at a neck-breaking pace, the cyber security threats and challenges that accompany this transformation continue to be unpredictable and omnipresent. Industry experts predict that the cyber security market will expand from USD 1.97 billion in 2019 to USD 3.05 billion by 2022 at a compound annual growth rate of 15.6%. This is a revolution, unprecedented.

All the micro universes such as Artificial intelligence and Machine learning, privacy and data protection, OT-IoT security, endpoint security, breach response and cloud security need to synchronise and collaborate to strengthen the cyber security matrix across the globe. There is, therefore, a need for marketing IP that will bridge the gap between the cyber security segments and also enlighten the end-user of the realities and possibilities of the cyber universe.

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