Real estate is one of the biggest industries with the least technological advancement. However, proptech has been gaining momentum in APAC & ME markets. Projections now indicate that the APAC propTech market, valued at around USD 6.2 billion in 2023, is expected to surpass USD 12.3 billion by 2030 (CAGR ~17–17.5%), while the Middle East & Africa market is forecast to grow from approximately USD 817 million in 2022 to USD 2.14 billion by 2030 (CAGR ~12.8%).From acquiring meaningful leads and educating the target audience about proptech and its significance in today’s digital ecosystem to leveraging the media channels for optimum results, building long-term PR relations and weaving a market leader image, the obstacles proptech companies contend with are abound. Businesses with insightful and modern marketing IP will spearhead the revolution that the merger of technology and built environment entails.